The London Beatles Festival is the brainchild of Steve Burchell of Rewind Entertainment. A not for profit corporation, The Beatles Festival (London), was formed to produce and promote the festival. Together with Paul Rivard (a local recording artist) as festival director and a team of dedicated board members from local businesses, associations and the community, the aim is to celebrate all things Beatles; the goal is to become the premier Beatles Festival in North America.

The London Beatles Festival will run in downtown London, Ontario from September 23 to 25. Top Beatles tribute bands will be presented on the festival’s two main stages – Dundas Street outdoor stage and the Wolf Performance Hall - as well as local artists paying tribute in their individual styles at many satellite venues throughout the downtown core. There will be interactive events including karaoke and trivia contests and a green screen photo studio as well as vendors of all descriptions.

The format of the festival is designed to create a vibrant, fun experience by offering top entertainment and drawing fest goers into the core with all satellite venues being within easy walking distance of the main festival stages.